If these changes happen, it could lead to a significant change in your IG posting strategy.
Instagram is currently testing a new vertical grid display on user profiles, as you may have noticed in the app. This display replaces the traditional square-shaped thumbnail images with longer stills in-stream.
Now, as you can see for yourself in this example posted by digital marketing expert Lindsay Gamble, some Instagram profiles already have this new updated profile grid format, which aligns better with the formatting in your reels.
All of your posts are configured to resize for this display, so it’s essentially the reel grid on the main feed. However, if you are struggling to increase reel views, then you need to choose Instagram views buy India. Which will help improve your Instagram post and reel views.
Additionally, as Instagram CEO Adam Mosseri indicated in his most recent Q&A video, this—or a variant of it—will probably soon be accessible to all users.
According to Mosseri:
“For those of you who haven’t noticed yet, instead of using squares for your profile, we are actually testing a vertical grid. Squares are a throwback to the days when Instagram only allowed square photos. I understand that some of you who put a lot of effort into curating and checking that everything fits together may find this annoying, but I would really like to do better by the content [creators of] today. The majority of content uploaded to Instagram these days is vertical—either 4:3 for photos or 9:16 for videos—and cropping it to a square is fairly harsh. I’m hoping we can figure out a way to handle this transition.”
As Instagram chief Mosseri pointed out, the update makes sense, but again, it could easily change the entire approach you use to your IG profile presentation. And also how you can grab attention with your content in the app.
Therefore, even though this may seem tiny to you, it makes your Instagram photos rectangular, increasing the amount of space that each panel has in the profile grid. However, given that these tall images indicate video based on the traditional use of the platform, there could be a significant perceptual impact as well as an increase in user expectations about video content.
It could be worth looking into either way, though, as Instagram is clearly trying to re-align its platform around video content to keep up with the shift in usage.
As a result, anticipate changes and new posting tactics.
