This may be interesting for you.
With an update to its music licensing agreement, Universal Music Group (UMG) will allow Meta to incorporate its artists’ music into its apps in more creative ways.
You should know that Meta established an industry-first music licensing agreement with UMG in 2017. This has enabled Meta to create a range of music-related products, such as music stickers, which are very popular in its apps. However, if you are an Instagram user of Meta, you surely want to increase the number of views. But if you cannot do so, you have to use buy Instagram views India service. After doing this, you can quickly increase the views on any post and reel.
Now, it is looking to create new music experiences through its apps.
As per UMG:
“Meta’s global network, which includes Facebook, Instagram, Messenger, Horizon, Threads, and, for the first time, WhatsApp, is set to expand creative and business opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters. This is the result of an expanded multi-year agreement between Meta and UMG. The new agreement reflects both companies’ shared commitment to protecting human creators and artistry, including ensuring that songwriters and artists receive fair compensation.”
UTG says a critical element of the new deal will be the provision of new rules regarding unauthorized AI-generated content, which could impact artists and songwriters on Meta’s platforms.
“We’re pleased that Meta supports our artist-centric goals of respecting human creativity and paying songwriters and artists equitably. As UMG continues to protect the rights of artists and songwriters today and in the future, we look forward to working together to address unapproved AI-generated content.”
Since new tools make it easier to copy artists’ work in many ways, IP holders and managers are naturally very focused on it. Moreover, if publishers fail to control it, people can profit from their customers’ likenesses.
For this reason, Meta has put the brakes on functions in its platform that can create AI deepfakes of musicians. An AI-generated song featuring voices from Drake and The Weeknd became briefly famous on TikTok and other apps last year before it was slowly taken down due to copyright issues.
It’s brilliant for Meta to solidify this partnership in case of any future conflicts with other apps, and it’s another important step towards Meta’s music goals, given that UMG and TikTok also clashed with each other earlier in the year over music rights.
