How We Plan Our Social Media Content Strategy At Followerbar

At Followerbar, our small social media team creates and publishes weekly content for Instagram, Facebook, Twitter, and YouTube—without breaking a sweat. That’s what we call a social media content strategy.

How do we do it? Is it easy? But we’ve got it down to a science.

We’ve figured out the most effective way to optimize your social media content strategy for effectiveness and maximum amplification.

These Are Our Best Social Media Content Management Tips, From Repurposing Posts To Organizing Assets:

Hack #1: Outline Your Content Calendar

This quarter—or month—what messages would you like to spread?

When creating your social media content strategy schedule, consider the following:

  • Your overall marketing plan or your objectives on social media.
  • Current corporate objectives.
  • You can use social media posts to support sales and marketing campaigns.
  • Content categories that your target audience engages with the most.

You can plan your content more effectively by looking at what’s coming up.

Hack #2: Get SMART About Content Goals

Almost all of your questions about social media, from “When is the best time to post?” to “Where do I start with content creation?” will depend on your objectives.

When it comes to goal setting, we recommend the SMART framework:

  1. Timely
  2. Specific
  3. Relevant
  4. Achievable
  5. Measurable

You should know that “post more” is not a SMART goal. However, goals allow you to outline your strategy with specific results.

A SMART goal would be, “Over the next two weeks, promote our holiday campaign with 25 unique posts across Instagram, LinkedIn, and TikTok, leading to $14K in sales.”

Hack #3: Set Content Pillars To Guide Your Content Planning

Your content pillars, sometimes called content buckets or themes, are the topics you write about and discuss on social media.

To create a good content mix without getting overwhelmed by topics, we recommend choosing two to five content pillars.

Setting transparent content pillars for a social media content strategy helps you post content that will help you attract more Instagram followers.

For example, one pillar for your brand stories might be increasing brand awareness, and another might be improving conversions by using your product or brand.

Hack #4: Pre-Define What Post Types You Want To Use

Choosing what types of posts you want to share can be a helpful addition to content pillars in a social media content strategy.

For example, at Followerbar, we offer a “creative menu” that includes posts we know our audience responds best to:

  • Carousel posts
  • Tweet treatments
  • Short-form videos
  • Pop culture-inspired memes

This makes our content creation process more structured. When planning our grid, we can confidently decide which theme to use and which format works best for it.

Hack #5: Batch Create Content In Bulk

It takes a lot of time and effort to create content. You need to find good lighting, set up your equipment, and get to work before the camera even starts rolling.

Our best advice for saving time? Set aside a day and record all your content efficiently at once.

It’s the best way to save time.

Plus, you can find user-generated (UGC) content and write post captions using this bulk batching hack.


We hope you will not have any problem planning a Social Media Content Strategy. However, if you just want to increase your presence on Instagram, then you can simply use the buy Instagram followers in India service. This service can improve your Instagram followers, and by doing this, you will get more benefits for your Instagram account.


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