Do you also want to know the best time to post on Instagram? What time should I post on Instagram, or what is a good time to post on Instagram? The answer to all these questions will be given to you in this blog post, in which you have been provided with more what time to post instagram important information. However, this is an endless conversation going on for ages on Instagram, which every Instagram user is talking about. Since Instagram is very crowded, the right timing is the key to reaching the maximum number of people.
Many social media experts are engaged in special research, and according to them, social media statistics prove that the most engagement is Instagram itself, which works like a powerhouse. And what is the best time to upload to Instagram? You are going to know this in just a few moments.
Well, the answer would be 6 a.m. to 11 a.m. (PST).
Although we have mentioned this time for everyone, every business has its best time to post on Instagram. This can help him reach more audiences, but our Instagram account must have at least 100 followers.
That’s why we must also find the best time frame on our Instagram profile. This blog will help you find out which day is best to post on Instagram for your brand and business page.
Before doing this, you must know why knowing the best time to post is important for our account and popularity.
Read More: How To Use Instagram Threads App Effectively?
Why Does Finding The Best Time To Post On Instagram Matter?
Instagram constantly changes its algorithm, which is more important for the user to know. However, it does this so new Instagram users get new features and quickly rank their profiles.
Interest: With the help of its algorithm, Instagram starts showing similar content in your profile feed when you show interest in any content on Instagram.
Recency: More importance is given to new posts on Instagram because when a post becomes old on Instagram. So, the new post is given more priority than that.
Relationship: Instagram understands the relationship and bonding between you and other users well. So, it ranks those posts in your past that you interacted with.
What is post ranking on Instagram? This is an organic method on which the Instagram algorithm helps rank only those Instagram posts whose engagement rate is very high. However, recency can be a significant factor in ranking any Instagram posts, which tells you the best time to post on Instagram.
If more active people from your account view the post, you’ll see an increased engagement rate within the first hour of posting. After this, Instagram algorithms decide to promote your post more so that your post’s engagement rate starts increasing at the right time.
What does it matter more for your Instagram profile?
This means that you will have to strategically choose what time of day to post on Instagram to get likes, comments, and shares, doing so can be beneficial for you. When is your Instagram audience most active?
But you need to stop now because there’s more!
As we said, using the recency factor can prove beneficial to get more results. By doing this, your Instagram brands have a greater chance of being shown in the feeds of more Instagram users.
Let’s try to know it in more detail to help you achieve your Instagram marketing goals. And you can find the best time for your brand to post on Instagram.
How To Find The Best Time To Post On Instagram For Your Business?
If you are looking for the best time to post for Instagram business, then you have to follow some steps through our blog post. After this, you can quickly get more results on Instagram.
1. Using Insights On The Instagram Application Or Professional Dashboard
This method is considered to be the most excellent, using it, you can easily find out the right time to post in real-time. The methods to check these correctly are described below.
-Instagram Mobile App
Instagram is being used mainly through mobile phones, hence, the Instagram mobile app has become more popular. Under this, when you get 100 followers on your account, Instagram provides you with the Insights tool. We can also call the Professional Dashboard, which is a convenient tool. It provides you with more important information like the location of followers related to the profile, their gender, age and when they are most active on their profile.
2. Instagram Creator Studio
You must have heard very little about Instagram Creator Studio because most of them use Audience Insights tools. However, it is also like Insights, which helps you to provide the best time for posting on Instagram and other information. This shows you the activity of the last 7 days.
-Find Your Best Times To Post With Insights
You always have to remember that the best time to post on Instagram depends on the audience, day of the week, and time zone.
Fortunately, with the help of the Instagram Insights tool or professional dashboard, you can get a lot of information about your profile, with the help of which you can make your account more popular.
For this, first of all, you have to switch your Instagram personal profile to a business profile, only then will Instagram provide you with the Insights tool. From where you can find out what are the right times to post on Instagram.
When you switch to the business profile, you will see the professional dashboard feature on your profile. With ease, you have to click on it and then go to the total number of followers. Where you are provided with information related to Instagram followers, you see a graph of Most Active Times at the bottom of this page. You can easily find the right time according to the day and time.
What Are The Average Best Times To Post On Instagram?
When you find some data, staying frozen and working on it for a long time is not easy. It is not always that when you find out your personal best time, and then at the same time you post something or the other. Initially, you will not get much results, so we have to work consistently. After which, you gain more followers, likes, and views.
However, some special social media experts have told about when brands should post on Instagram.
- Later, it recommends brands post on Instagram between 9 am and 11 pm (EST).
- HubSpot recommends brands post more on Instagram during the time between 2 pm and 3 pm (CDT) Thursday
- Sprout Social suggests 10 am to 11 am for Instagram brands to post every day.
- Search Engine Journal has scheduled brand posting times between Monday, Tuesday, and Friday at 11 am.
Best Times To Post On Instagram By The Days Of The Week
Did you think it was possible to find the best day to post on Instagram? Now we can say, that posting on weekdays can be more important for our Instagram account. And it is always safe. What time should be posted according to the days by some special social media experts is given below:
Best Time To Post On Instagram On Monday
The best time to post on Instagram on Monday is said to be from 9 am to 10 am.
When people go about their work again on Monday after Sunday, they like to look more at the feed on Instagram and see something new. Therefore, this is the best time in which you can easily attract those users’ attention with your post’s help.
Best Time To Post On Instagram On Tuesday
On Tuesday, you also have to post on Instagram from 9 am to 10 am.
As the week progresses, people start scrolling through their feeds at the beginning of the week. They may be interested in seeing some new content so that you can accomplish this with your content.
Best Time To Post On Instagram On Wednesday
The best times to post on Instagram are Wednesdays at 5 am, 11 am and 3 pm.
As the cycle of our days progresses, our time also starts leaping. The 5 am, 11 am, and 3 pm are considered more energetic so that this day can show more results, so start early.
Best Time To Post On Instagram On Thursday
The most active people on Instagram on Thursday are at 12 noon and 5 pm.
You get a launch break on Thursday at noon, where users can scroll through Instagram feed posts. This is a great way to engage with your audience, and 5 pm is the time to finish work. The audience can spend time on Instagram feeds to refresh their mind.
Best Time To Post On Instagram On Friday
The most active people on Instagram on Friday are from 9 am to 10 am and 5 pm to 6 pm.
As the weekends, people are looking for more distractions. Get the most out of it by uploading Instagram posts at the specified time.
Best Time To Post On Instagram On Saturday
The right time to post on Instagram on Saturday is from 8 am to 12 noon.
Instagram and social media experts say that Saturday morning is specially made for scrolling Instagram users. Therefore, to get more likes, views, and followers on your posts, upload posts from 8 am to 12 noon.
Best Time To Post On Instagram On Sunday
The right time to post on Instagram on Sunday is from 10 am to 2 pm.
After all, everyone has a day off for business on weekends with Sundays. And the morning starts at 10 o’clock, which we have given the best time on Sunday. Apart from this, you can get more benefits by posting content between 2 pm.
Day | Best Time To Post On Instagram (PST) |
Monday | 9 am to 10 am |
Tuesday | 9 am to 10 am |
Wednesday | 5 am, 11 am, and 3 pm |
Thursday | 12 pm and 5 pm |
Friday | 9 am to 10 am and 5 pm to 6 pm |
Saturday | 8 am to 12 pm |
Sunday | 10 am to 2 pm |
What Are The Best Times To Post On Instagram By Industry?
For businesses and influencers on Instagram, understanding the best time to post to engage their target audience becomes a strategic game-changer. However, every industry on Instagram has unique characteristics, audience behavior, and preferences, so below is a breakdown of the best times to post on Instagram by industry.
Perfect Time To Post On Instagram For Travel and Tourism
In the travel and tourism industry, there is always something new to show users on Instagram, which depends more on your high-quality content. Therefore, passengers can get more information at the beginning of the day and night, so if you are working in this industry. So you can post content from 10 am to 12 noon and from 7 pm to 9 pm.
Perfect Time To Post On Instagram For Fashion and Apparel
Clothing and fashion brands on Instagram must keep up with the latest trends in their content creation. In this niche, the right time for you is from 12 noon to 2 pm and from 7 pm to 9 pm, in which you can quickly increase your engagement rates by posting something new on the feed. And you get to see more benefits of it.
Perfect Time To Post On Instagram For Fitness and Wellness
The more experience and health you have in the fitness and wellness field, the more people start engaging with your content. Because everyone is trying to improve their health, in such a situation, the best time for us to post is from 6 am to 8 am and from 5 pm to 7 pm for our audience.
Perfect Time To Post On Instagram For Food and Beverage
The best time on Instagram for food and beverages is from 12 noon to 2 pm, where you can post anything related to food. On which you get to see the best results.
Perfect Time To Post On Instagram For Digital Marketing/Social Media
This industry is searched the most by people, for those working in social media and digital marketing, the best time is from 9 am to 11 am and from 1 pm to 3 pm. Which you can easily use in your Instagram content posting, In this, you have to provide information about interesting topics to the people.
Perfect Time To Post On Instagram For IT Brands
There are many different products and services on Instagram for IT brands, the best time to post in this industry is from 10 am to 12 noon. Because in this industry, you have to pay more attention to the sale of your product, so you can get more results and sales by uploading Instagram posts at this time.
Instagram Idustry |
Weekdays & Weekends |
Travel and Tourism |
10 am to 12 pm and 7 pm to 9 pm / 9 am to 11 am and 4 pm to 6 pm |
Fashion and Apparel |
12 pm to 2 pm and 7 pm to 9 pm /9 am to 11 am and 5 pm to 7 pm |
Fitness and Wellness |
6 am to 8 am and 5 pm to 7 pm / 8 am to 10 am and 4 pm to 6 pm |
Food and Beverage |
12 pm to 2 pm / 5 pm to 7 pm |
Digital Marketing/Social Media |
9 am to 11 am and 1 pm to 3 pm / 10 am to 12 pm |
IT Brands |
10 am to 12 pm / 1 pm and 3 pm |
Best Time To Post Reels And Stories On Instagram
Reels have become a favorite feature on Instagram, in today’s new times, everyone uses them. According to Instagram statistics, brands plan to take advantage of 58% of reels to boost their business, giving them more profit.
If you know that by using Instagram reels, you can easily see the growth of your brand and business page, then you can use it more and more, and you can get more engagements and results by posting short video reels.
But now people want to know the right time to post reels on Instagram? It also depends on your reels’ location, industry, and audience. But you can easily find your perfect time and customize the timing of the reels.
And we absolutely cannot ignore Instagram Stories! If you think of posting without promotion, you can quickly post Instagram Stories anytime. There is no best time, but if you want to expose Instagram Stories to a new audience. So you can use the exact time of posting while updating the stories. However, the right time to post Instagram Stories is from 11 am to 2 pm.
Day | Best Time To Post Reels On Instagram |
Monday | 3 am, 7 pm, 7 pm |
Tuesday | 12 am, 1 am, 6 am |
Wednesday | 4 am, 6 am, 9 pm |
Thursday | 6 am, 4 pm |
Friday | 2 am, 11 am, 1 pm |
Saturday | 9 am, 4 pm, 5 pm |
Sunday | 5 am, 8 am, 1 pm |
How To Effectively Use Multiple Best Times To Post On Instagram?
Now you finally know when is the right time to post on Instagram! You can easily do some new experiments in your posting time, in which you get more benefit. All you have to do is upload your Instagram post at the new time, where you can effectively see more results. After that, you can do the work of making your Instagram account popular.
If you do not have to go to your Instagram profile again and again to post Instagram content, then the Instagram app has provided you with the solution. You can easily schedule your content in advance at the right time without visiting your profile. You can easily do this in one go and get more benefits from it.
Is It Better To Post On Instagram At Night Or In The Morning?
Data from our specialized social media expert team shows that posting on Instagram between 6 am and 9 am is more effective than at night. Because most of the audiences definitely check their Instagram feed while going to their work.
What’s the Worst Time To Post On Instagram?
People are also asking, what is the worst time to post on Instagram? So the answer is that the time after 2 pm is considered the worst on weekends. This happens because your Instagram audience is out, and if you post at this time. So you will not get any benefit from it.
What Is The Best Time To Post On Instagram?
The best time to post on Instagram varies depending on your specific audience. Yet, some social media experts suggest that popular times to post on Instagram are 6 a.m. to 9 a.m., 12 p.m. to 2 p.m., and the evening from 5 pm to 7 pm. This time can be useful for you in boosting your post.
When Is The Best Day To Post On Instagram?
Social media experts agree that Tuesday is the best day to post on Instagram, as the week starts after Sunday. So people are busy with their business, so instead of choosing Monday, you post your content on Tuesday. So you can get better results as compared to Monday.
Is Monday A Bad Time To Post On Instagram?
As we told you earlier, on Monday morning, people give more importance to their work than Instagram, so you are advised to schedule your posting after 11 am. and enjoy it.
Does The Time You Post On Instagram Matter?
Yes, it matters a lot for today’s new times, As we have told earlier that recency is a major reason for Instagram posts to be ranked in the feed. That’s why it is said you should do posting when your audience is most active. This is an important thing which we have to keep in mind.
Should I Post Twice A Day On Instagram?
Our social media team believes that you can post at least twice a day on Instagram, by doing this, you can increase the visibility of your post. The Instagram algorithm tells you to post more times daily so your profile can be considered spammy. Therefore, keeping this in mind, you can plan efficiently.
What Is The Best Time Of Day To Post On Instagram?
No one can tell this exactly, but the best time of the day to post on Instagram is from 6 pm to 9 pm. Social media experts tell this, but you can find the exact time of your every day using the Insights feature. And can post on it.
Is It Good To Post On Instagram At 7 PM?
This is a good time, with 7 pm to 9 pm being the prime time to post Instagram content. This is when people take interest in scrolling through Instagram feed to refresh their mind.
When Should I Post On Instagram In India?
If you want to know the exact time of posting in any country, then it is impossible. Because we do not distribute it in the country, you talk about the right time, which is most popular on Instagram. He suggests posting between 6 AM and 9 AM in the morning, 12 PM to 2 PM, and 5 PM to 7 PM in the evening.
Does Posting Time Matter On Instagram?
Yes, the timing of posting on Instagram does matter!
What Times Are Best To Post On Instagram?
Tuesday, 9 am to 1 pm. Wednesday, 10 am to 1 pm. You can choose the best time for your posting on Friday morning from 9 am to 11 am, according to your insights.
Is It OK To Post On Instagram At Night?
Posting on Instagram at night can be more profitable and effective.
What Is The Best Time To Post Reel In India?
The best time to post reels in India is 3 am 7 pm. Tuesday: 12 midnight, 1 am, 6 am.
Conclusion
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