How to Write Good Captions On Instagram (10 Tips) - Followerbar

What is the secret to good captions on Instagram? We will tell you how to write good Instagram captions and some examples. However, the Instagram algorithm relies heavily on engagement metrically. If you keep your Instagram audience engaged, you will get more followers because the algorithm will:

  • I suggest you to additional users
  • Orient you to the Explore Page

There are many ways to increase your Instagram reach and engagement, but one way that people overlook is learning and writing good captions on Instagram.

If you master the art of captions, you will encourage the Instagram audience to view more of your content – ​​especially videos.

After reading our guide below, anyone who is not a writer and finds it intimidating to write long, educational captions will find it much more manageable.

1. Start With An Eye-Catching Opening Line

Instagram allows you to add up to 2,200 characters to your captions, which is enough to create a detailed caption easily. However, we advise against going overboard and penning a novel for your caption.

Concentrate on the opening line of your captions if you want to change them immediately.

Your first line in Instagram captions is your hook that will either attract clicks or turn them away. But we expect your first caption line to:

  • Captivate readers
  • Ask a question
  • Begin by telling your story

You Don’t have to, of course, but asking a question is a nice way to get people interested. Investigate other influencers in your field and pay attention to their opening statements. Influencers in the fitness industry typically begin with a phrase like “Tried to hit my PR today.” Did it really happen?

2. Share An Interesting Story

If you want to know how to write good captions on Instagram, you need to learn to tell a good story in your captions. By doing this, you will get more benefits from your Instagram account. That’s why we have to tell a story. You can use this to entice users to view and interact with your content on all of your social media platforms.

But you are not a storyteller.


Whether you’re a personal account or a brand, you must become one. The first step is identifying a relatable angle for your experience and caption. Let’s take an example where you have a beauty account, and your reel is about how to fix flaws.

A caption may be:

  • When I went to bed, my skin was flawless, but when I woke up, I had a pimple on my forehead. You know how you want to leave a positive impression, girls? Well, zits move quickly to obstruct. How could I proceed? I decided to go on my first date.

If you try to tell a story that relates to the reader, it will attract them towards you. You can go into even more detail with the example above. A few things you need to clarify before narrating your story are:

  • A thorough comprehension of your target audience
  • Points that most people in your audience can relate to

3. Include A Compelling Call to Action

A powerful CTA is required. A CTA: What is it? It stands for “”call-to-action”” in short. These CTAs are used in copywriting to close deals. The “”Buy Now”” button on Amazon is the call to action.

Instagram captions frequently include a call to action (CTA) to entice users to click the caption’s link.

But you can also add a CTA to your Instagram captions to increase engagement. A call to action (CTA) such as “double tap this photo if you love this outfit as much as I do” can be included if you’re a fashion influencer.

If you want the audience to comment on your Instagram post, you can add a CTA like this:

  • Would you wear this outfit? Let us know in the comments section below.
  • If you think this outfit looks great on me, please let me know in the comments section below.

CTAs asking people to like your post are very effective because the Instagram audience taps the heart button quickly.

4. Keep Your Brand Voice Alive

This method is more complicated than the other methods, so you can skip it. But we are going to make it as simple as possible, even though you can find many books and videos on this topic online.

What is a brand voice?

You can add personality to your captions, posts, and other content by using your brand voice, which applies to personal and business accounts. Your voice additionally

  • Give your social media accounts some personality
  • Coherence amongst social media platforms

Creating a brand voice is a consistent way to write your posts and comments. Though you may want to read your captions out loud, Though painful, I assure you that it is worthwhile. When you do, you ought to consider asking yourself:

  • Is this Instagram caption ” on brand?”
  • Does the personality I want for my account sound like this caption?

You can specify your brand’s personality if you’re feeling very technical. The tone and style of your brand should also be included. Maybe you want your posts to have a cheerful, lively tone. You can express this in your text by using specific language and writing style.

5. Use Hashtags Wisely

Hashtags are a weapon that can be used to achieve any goal on Instagram. Our social media experts recommend that you use 3 to 5 hashtags, although now Instagram allows you to put only 10 hashtags in reels and posts. So now you should not use too many hashtags, but you can start adding hashtags related to your content to reels and posts.

It’s critical to use hashtags appropriately. You want to steer clear of the following errors when using hashtags on Instagram:

  • I was overusing the hashtags. Don’t use more than 10 hashtags at a time.
  • Including hashtags that are only included because they are trending.

You’re wrong if you believe that just because you added the hashtag ” #cutecat,” people will follow your beauty account. Make sure your captions contain relevant hashtags for the post.

Here are a few more hashtag guidelines to help you create compelling Instagram captions:

  • If you have a business account, include brand hashtags.
  • If any of your posts are sponsored, include a caption with the hashtag #sponsored.

Hashtags will make your Instagram reels and posts more discoverable, and you can quickly write good captions on Instagram.

6. Use Line Breaks and Emojis

This method can help you write good captions on Instagram! Like any other social media post, lengthy captions on Instagram can get monotonous quickly. Followers won’t see extended, wordy captions.

With the resources at your disposal, you must always add as much formatting to your captions as possible. You can only do:

Line breaks, which enable you to include white space in your writing to improve readability and are more beneficial to followers

Emojis, are the method we choose to use when we want to emphasize and make specific words or text stand out.

You can create an attractive caption for yourself by using an Instagram captions generator. Then, the Instagram audience will read your captions with interest, and they may start following your account.

7. Decide On A Target For Every Caption

It can be challenging to write good captions on Instagram if you don’t have a goal. However, sometimes improvised captions can also prove to be effective. But if you want to make it successful, you must have a goal and plan to work towards.

So, consider this: What do I want to achieve with this post and caption?

Do you want to:

  • Obtain newsletter sign-ups?
  • Organize people to give you a call.
  • Convince consumers to purchase your good or service?
  • Build awareness?

You can better craft your message if you know what you want the caption to say.

8. Know Your Audience

To write good captions on Instagram, you need to know your Instagram audience and appeal to them in any way possible. Otherwise, how can you create captions that relate to their needs, interests, and areas of pain? But how do you know your audience? If you run a business, your marketing tools and CRM may already have this data.

Otherwise, you can use the strategies below:

  1. Use Your Audience Insights
  2. Analyze Mentions and Tags

9. Use Emotions

If you want to create good captions on Instagram, you have to add emotions to them. This will engage the Instagram audience quickly, and by doing this, you will get more benefits for your Instagram account.

How can you write captions that entice readers to click on or purchase your content? Appealing to the feelings of your audience.

Which feelings ought to be your target?

FOMO: More people may leave comments, follow your account, or purchase your good or service out of fear of missing out.

The longing for community. Everybody wants to fit in. Language can establish deeper relationships and foster a sense of community among users.

Inspiration. Use your captions to encourage and uplift others. Tell a success story or an overcomer’s tale related to your brand.

Emotions are powerful things everywhere but use this tool responsibly and appropriately. We don’t recommend creating posts that hurt anyone’s feelings. So, an unethical approach to captions will only backfire in the long run.

10. Choose The Proper Caption Type For Your Brand

The aforementioned points are all essential, but you must also know what captions to write for your posts. Let’s examine a few different types to understand better what will work for your account.

  • Minimalism
  • Informative
  • Questions
  • Quotes
  • Tutorials
  • Behind the Scenes

Frequently Asked Questions

How Do You Make Instagram Captions Stand Out?

Getting viewers interested in your opening line is one of the best ways to make your captions stand out. Additionally, you can highlight specific portions of your caption with line breaks, emojis, and text styles like bold or italics.

Why Do Instagram Captions Matter?

Instagram captions are crucial because they accomplish three key goals: they draw in viewers, tell a compelling tale, and facilitate the algorithm’s discovery of your content. You will have trouble getting other Instagram users to find your content if you don’t make an effort with your captions.


We hope you have learned more about how to Write Good Captions On Instagram. However, if you are struggling to increase your Instagram views, then you do not need to worry. For this, you just have to choose the Buy Instagram Views India service. It is capable of increasing views on every post on your Instagram, and after that, you will see more benefits in your post.


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