Why is short form videos so popular + ideas to create

After all, you may also be wondering why short form video is so popular? According to research by experts, short form video has been declared the most popular and effective format of social media in 2023. So these are the reasons why marketers are focusing more on short-form videos in their social media strategy. Short form videos attract people’s attention, people do not get bored of watching them quickly. And once the short video page is opened on any platform or site, it does not close before 2-3 hours of scrolling.

Read More: How To Increase Online Sales Through Social Media: 5 Expert Tips

What Is Short Form Video?

Short form videos typically range from 60 seconds to 2-3 minutes long. It is famous for its brevity because its brevity maintains the interest of the audience. While larger videos may cause viewers to lose interest by watching one at a time, short-form videos make it easier for viewers to scroll through and watch several at a time. After TikTok, Instagram and YouTube are very famous platforms for short videos. With their increasing popularity they have more active users who like to spend more of their time watching shorts.

Why Is Short Form Video So Popular? 

So the main reason for this is that short videos do not bore people easily as compared to long videos. Due to their short and attractive content, short videos have created quite a stir on social media.

How to make short videos for Instagram? If you want to make an impact with your social media strategy, you need to have a strategy for creating an effective short video. However, there is a lot of competition in short videos and even the most expert creators exist. But if followed properly, it is the best option for engagement, reach, and awareness. So without any delay let’s know short form video ideas.

Guided And Instructional Videos

Nowadays people like to watch instructional or how-to videos before buying anything or trying something new. The curiosity of people to watch instruction videos has increased a lot and they are taking great interest in watching tutorial videos. “How to’s” have grown 70% year over year, making YouTube the biggest platform for it.

Making such videos is not difficult, you just have to find one question. The question should be such that the audience is searching and which you can answer well. If you want to promote your product through short videos then this is easy. All you need to do is show less about the features of your product and more about the benefits of using it.

Behind The Scenes(BTS)

BTS videos in the short form video idea give viewers an insider and real perspective on your content. Additionally, it has a positive impact on the audience and earns more trust and love for your content. Another effective strategy is to offer a virtual video tour of your workplace. Through skilled editing and the use of top-notch video creation tools, these “behind the scenes” videos can gain more attention so try creating the best short form content social media.

If you have a team to support your efforts, create a video. Which highlights brainstorming sessions, problem-solving techniques and other collaborative activities. It can also introduce more people to your personal brand.


Why is short form video so popular? And we have given you some valuable information about short form video ideas, hope you liked it. Apart from this, if you want to promote your social media platform Instagram and want to reach a wider audience then you can buy Instagram Followers India and buy Indian Instagram followers now.


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